It has long been difficult to compete with the big players in the market on products such as Bracelets and other types of armbands, because the confidence to smaller suppliers has been low due to an overall poor quality of products sold in the market.
This has affected the sales volumes and pushed the price down to an extent that smaller companies have not been able to compete.
The issue has long affected the market and at the end of the day the end customers who are paying the price by shopping in a market with very few options.
Because of this many people lost their jobs or their business up through the 90’s and 00’s trying to develop better bracelets at a lower price. This is now becoming possible for a lot of people because more shops are now getting verified by consumer magazines and market trendsetters.
Fashion magazines had lately opened their eyes to the online market and is now supporting the industry more than ever, which opens up opportunities for a lot of small and medium sized companies to enter more easily with the support of market decision makers.
That’s why small companies like the one my friend Peter owns can now compete alongside big international chains that sell millions of units for millions of dollars on a daily basis, all 365 days a year without taking breaks or having vacations like people would in smaller companies with less staff available or for companies that operate in fewer countries.
Companies that operate in fewer countries and sell products such as bracelets are usually operating according to local times and holidays. That is another problem with their operation that puts them at a disadvantage as compared to bigger companies with more resources at hand for use in marketing.